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Field 041: Marketing Education 
Preparation Resources

The resources listed below may help you prepare for the CEOE test in this field. These preparation resources have been identified by content experts in the field to provide up-to-date information that relates to the field in general. You may wish to use current issues or editions to obtain information on specific topics for study and review.

Standards

  1. MBA Research and Curriculum Center. (2018, 2022). National business administration standards.
  2. National Business Education Association. (2020). National standards for business education.
  3. National Council for Economic Education. (2010). Voluntary national content standards in economics, Second Edition.
  4. National Council for the Social Studies. (2010). National curriculum standards for social studies: A framework for teaching, learning, and assessment.
  5. National Council for the Social Studies. (2014). College, career, and civic life (C3) framework for social studies state standards: Guidance for enhancing the rigor of k–12 civics, economics, geography, and history.
  6. National Council for the Social Studies. (2018). National standards for the preparation of social studies teachers.
  7. OK Full (Subject Matter) Competencies for Licensure and Certification. Professional Standards Section. Marketing Education, Oklahoma State Department of Education. (2009).

Journals

  1. Journal of Education for Business
  2. Journal of Marketing, American Marketing Association
  3. Journal of Social Science Education
  4. Social Education, National Council for the Social Studies
  5. Theory and Research in Social Education, National Council for the Social Studies

Other Resources

  1. Armstrong, G., Kotler, P., & Opresnik, M. O. (2022). Marketing: An introduction (15th ed). Pearson.

  2. Brown, D., & Thompson, A. (2022). Essentials of marketing. Routledge.

  3. Cannon, J., Perreault, W., & McCarthy, E. J. (2024). Essentials of marketing (18th ed). McGraw Hill.

  4. Cialdini, R. B. (2006). Influence: The psychology of persuasion (Revised ed). Harper Business.

  5. Godin, S. (2018). This is marketing: You can't be seen until you learn to see. Portfolio/Penguin.

  6. Grewal, D., & Levy, M. (2021). Marketing (8th ed). McGraw Hill Education.

  7. Holt, D. B. (2004). How brands become icons: The principles of cultural branding. Harvard Business School Press.

  8. Johnson, E., & Lamarr, E. R. (2020). The social studies teacher's toolbox: Hundreds of practical ideas to support your students. Jossey-Bass.

  9. Kerin, R. A., & Hartley, S. W. (2020). Marketing (15th ed). McGraw Hill Education.

  10. Mankiw, G. (2020). Principles of economics (9th ed). Cengage Learning.

  11. McConnell, C. R., Brue, S. L, & Flynn, S. M. (2024). Economics (23rd ed). McGraw-Hill Education.

  12. National Business Education Association. (2013). Effective methods of teaching business education. NBEA.

  13. Ries, A., & Trout, J. (2001). Positioning: The battle for your mind (20th anniversary ed). McGraw Hill.

  14. Schwartz, E. M. (2004). Breakthrough advertising. Bottom Line Books.

  15. Stone, R. (2015). Best practices for teaching social studies: What award-winning classroom teachers do. Corwin Press, Inc.

  16. VanFossen, P. (2015). Econ alive!: The power to choose. Teachers' Curriculum Institute.

  17. Wheeler, A. (2017). Designing brand identity: An essential guide for the whole branding team (5th ed). John Wiley & Sons, Inc.

Online Resources

  1. Council for Economic Education — www.councilforeconed.org
  2. DECA — www.deca.org/
  3. EconEdLink — www.econedlink.org
  4. Econlib.org: High School Economics Topics — www.econlib.org/library/Topics/HighSchool/HighSchoolTopics.html
  5. Entrepreneur — www.entrepreneur.com
  6. Inc. Marketing — www.inc.com/marketing
  7. Junior Achievement USA — jausa.ja.org
  8. Kauffman Founders School — www.entrepreneurship.org/learning-paths
  9. MarketingProfs Resources — www.marketingprofs.com/resources/
  10. Network for Teaching Entrepreneurship — www.nfte.com
  11. Occupational Outlook Handbook — www.bls.gov/ooh/
  12. Oklahoma CareerTech — oklahoma.gov/careertech.html
  13. SkillsUSA — https://www.skillsusa.org/
  14. U S Department of Labor careeronestop — www.careeronestop.org
  15. U S Department of Labor for Educators — www.dol.gov/general/audience/aud-educators
  16. U S Department of Labor O*NET OnLine — www.onetonline.org

Professional Organizations

  1. Association for Career & Technical Education www.acteonline.org
  2. Association of Teachers of Social Studies www.uft.org/get-involved/union-committees/association-teachers-social-studies
  3. Council for Economic Education www.councilforeconed.org
  4. Marketing Educators' Association www.marketingeducators.org
  5. MBA Research & Curriculum Center www.mbaresearch.org
  6. National Business Education Association www.nbea.org
  7. National Council for the Social Studies www.socialstudies.org
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